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Fellowship of the Minds

Business is booming at Chick-Fil-A as gay marriage controversy actually HELPS  the fast-food chain

Daily Mail: All publicity is clearly good publicity —  when it comes to chicken burgers at least. Despite receiving a PR drubbing three months  ago when its boss publicly slammed gay marriage, business is booming at  fast-food chain Chick-Fil-A.

Consumer use of the restaurant, visits and  advertisement awareness all shot up in the third quarter, according to a  research report, as it was in the midst of an intense media frenzy. ‘There was a lot of talk that this  would hurt  Chick-Fil-A, but it actually helped the brand,’ said Jeff  Davis, president of  research specialist Sandelman & Associates.

Consumer use was up 2.2 per cent  in the  third quarter compared with the same period in 2011, according to a survey of more than 30,000 fast-food consumers  conducted in markets  where Chick-Fil-A is…

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Posted October 28, 2012 by Teacher Alvin in LEARNING ENGLISH

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