Business is booming at Chick-Fil-A as gay marriage controversy actually HELPS the fast-food chain
Daily Mail: All publicity is clearly good publicity — when it comes to chicken burgers at least. Despite receiving a PR drubbing three months ago when its boss publicly slammed gay marriage, business is booming at fast-food chain Chick-Fil-A.
Consumer use of the restaurant, visits and advertisement awareness all shot up in the third quarter, according to a research report, as it was in the midst of an intense media frenzy. ‘There was a lot of talk that this would hurt Chick-Fil-A, but it actually helped the brand,’ said Jeff Davis, president of research specialist Sandelman & Associates.
Consumer use was up 2.2 per cent in the third quarter compared with the same period in 2011, according to a survey of more than 30,000 fast-food consumers conducted in markets where Chick-Fil-A is…
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